Overview
AI Cartel Pty Ltd ("AI Cartel", "we", "us", "our") operates aicartel.au and related services. This Privacy Policy explains what personal information we collect, how we use it, and your rights under the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
By using our website or engaging our services, you agree to the terms of this policy. If you do not agree, please do not use our services.
What We Collect
We collect information in the following ways:
- Contact information: Name, email address, phone number when you submit a contact form, book an audit, or reach out via WhatsApp or email.
- Business information: Company name, industry, website URL, and details about your business operations shared during consultations.
- Communication records: Emails, WhatsApp messages, and call notes related to our services.
- Usage data: IP address, browser type, device information, pages visited, referral source, and session duration collected automatically via analytics tools.
- Cookies: Small data files stored on your device (see Cookies section below).
We do not collect sensitive information (as defined under the Privacy Act) unless strictly necessary and with your explicit consent.
How We Use It
We use the information we collect to:
- Deliver and improve our AI systems, automation, and consulting services
- Respond to enquiries and book strategy calls
- Send service updates, proposals, and relevant communications
- Understand how visitors use our website to improve the experience
- Comply with legal obligations
- Prevent fraud and protect our services
We will not use your personal information for purposes incompatible with why it was collected without your consent.
Sharing Your Information
We do not sell, rent, or trade your personal information. We may share data with:
- Service providers: Trusted third parties who help us operate our business (CRM platforms, email providers, analytics tools, cloud hosting). They are bound by confidentiality and data processing agreements.
- Legal requirements: If required by law, court order, or government authority.
- Business transfers: In the event of a merger, acquisition, or sale of assets, your information may transfer to the new entity under the same privacy protections.
All third-party service providers are contractually required to handle your data in accordance with Australian privacy law.
Cookies & Tracking
We use cookies and similar technologies to improve website performance and understand visitor behaviour. These include:
- Essential cookies: Required for the website to function correctly.
- Analytics cookies: Track aggregated usage patterns (e.g. pages visited, session duration). We use privacy-first analytics that do not fingerprint users.
- Marketing cookies: May be used to understand ad performance. Always opt-in where legally required.
You can control cookie settings through your browser preferences. Disabling cookies may affect website functionality.
Data Retention
We retain personal information for as long as necessary to provide our services and meet legal obligations:
- Active client records: Duration of the engagement plus 7 years (Australian tax/legal requirements)
- Enquiry and lead records: 2 years from last contact if no engagement commenced
- Analytics data: Aggregated and anonymised after 13 months
You may request deletion of your personal information at any time (see Your Rights below).
Your Rights
Under the Australian Privacy Act and APPs, you have the right to:
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your data (subject to legal retention requirements)
- Opt-out: Unsubscribe from marketing communications at any time via the unsubscribe link in any email
- Complaints: Lodge a complaint with the Office of the Australian Information Commissioner (OAIC)
To exercise any of these rights, contact us at hello@aicartel.au. We will respond within 30 days.
Security
We implement reasonable technical and organisational security measures to protect your personal information from unauthorised access, disclosure, alteration, or destruction. These include:
- HTTPS encryption on all data transmission
- Access controls and authentication on internal systems
- Regular security reviews of third-party integrations
No method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
Third-Party Services
Our website and services may integrate with third-party platforms. These services have their own privacy policies:
- WhatsApp (Meta) — messaging and booking
- Google Analytics / privacy-first analytics — website usage
- Zoho Mail — business email
- Vercel — website hosting
- Make.com — workflow automation
We recommend reviewing the privacy policies of these services if you have concerns.
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us:
We take all privacy enquiries seriously and will respond promptly.
This policy may be updated periodically. The date at the top of this page reflects the most recent revision. Continued use of our services after changes constitutes acceptance of the updated policy.